Samie was supposed to be an engineer because from 4th to 9th grade, she enrolled exclusively in STEM classes. She always loved art, but knew she was a good problem solver, so math and science seemed like the practical direction.
When she was in 10th grade, she decided that she didn’t want to do math anymore, so she pivoted toward design classes.
She may have been inspired to make this change because of the stress she was dealing with at home, a way to take control of something. Samie has a younger sister that was born with cerebral palsy and at 10 years old witnessed her sister experience seizures. That was difficult for Samie and left her feeling helpless.
She loved her design classes in high school and went on to study Creative Advertising at Michigan State. At MSU, she discovered copy writing, a discipline she would excel at because it requires that magical mix of right and left brain thinking. She could leverage her logical roots in math and science, mix it with design and writing, and be the strategic problem solver she always wanted to be.
Samie became very active in the American Advertising Federation organization on campus, an interview-only program that her high school portfolio got her into. Taking those design classes gave her a leg up because she was the only freshman with a portfolio.
The The AAF team participated in a campaign design for Glidden paint. AdFed provided the brief, as part of a national competition, and the strategy was to acquire millennial customers. Based on that acquisition strategy, the team focused on smaller DIY projects and renters. The concept they came up with was: “Look what one can do.” How one gallon of paint can change your room.
The campaign won at the district level, then placed 7th at the national level. Working with this team and getting to see work from students all over the country would be one of the most valuable experiences of her college career.
Prior to her senior year in college, Samie got an internship at Target. After completing the 10 week program, she accepted a full time offer writing for the weekly ad.
Samie finished college in 3 years. She knew what she wanted to do, be a Creative Director, and she wanted to get out and do it.
She worked for 1 year on the weekly ad and then took her talents to Target Creative. Projects she has written for include, Cat & Jack, Target Style and some naming of the company’s new brands. Naming is a new muscle that she’s excited to flex.
To continue on her quest of continued learning, Samie plans to start her MBA in the spring so that she can continue to grow as a marketer
Given the choice of anyone in the world, whom would you want as a dinner guest?
Emma Watson. I’ve idolized her since I was little and she hasn’t steered my wrong. She’s an ivy leaguer, an ambassador, intelligent, kind and thoughtful.
Would you like to be famous?
I want to be known by those who share my passions, not famous like the Kardashians.
Before making a telephone call, do you ever rehearse what you are going to say?
I don’t think so. I don’t practice.
What would constitute a “perfect” day for you?
Getting out of bed without it being hard, going for a run around Lake Calhoun, then Ashtanga, breakfast with a friend, hangout at Updown, grab dinner with different friends, catch a sunset, movie and sleep.
When did you last sing to yourself?
“You make my dreams come true” to her friend in his car the other day.
If you were able to live to the age of 90 and retain either the mind or body of a 30-year-old for the last 60 years of your life, which would you want?
I feel like I have to go with body. I’m an active person, plus I have a unique perspective from having a sister that has neither. I’ve seen the emotional turmoil of not being able-bodied.
Do you have a secret hunch about how you’ll die?
Probably just tripping over something. I have bad spatial awareness.
For what in your life do you feel most grateful?
I’m surprised by how many people are cheering me on. I’m grateful for a good support system in my personal life, my career and everything in-between.
If you could change anything about the way you were raised, what would it be?
I wish my sister and I were more supported earlier on, when Katie came into our lives.
If you could wake up tomorrow having gained any one quality or ability, what would it be?
To freeze time. I just need more time.