Laura is the first woman I’ve worked with that truly adheres to a curated, minimal wardrobe. She’s dedicated to classic pieces and a neutral color palette. Seasonally, she adds a pop of color to her neutral palette. In the spring, it’s pink. In the winter it’s red.
Her wardrobe is the true definition of a capsule. She has under 70 pieces, including jackets and shoes, but this number does not include pajamas or undergarments. She’s intentional about the way she shops for clothes. If she buys something, she gets rid of something.
Prior to setting this intention around her wardrobe, she had so many pieces and often found herself feeling like she never had anything to wear. “Too much dilutes the beauty,” she says. This way, she frees up her money, time and mindshare.
Laura possesses that unique gift of the modern creative director: Part business person, part creative. It started as a child when she would play. It was either setting up photoshoots with her barbies and disposable cameras, or playing “office” by answering phones and taking notes. She actually filled out details, in the inserts from WIRED magazines, about her make-believe clients.
Always fluctuating between right and left brain activities, she knew she was creative, but she also knew she didn’t want to struggle.
As a young girl, she started playing music. It was piano at 10 years old and then violin. She played in the orchestra through college. Actually, when she started at the University of Minnesota, she thought she would study music and become a piano performer. However, she never saw a clear career path.
While at the university, she discovered the College of Design, where she majored in Graphic Design and earned a minor in Photography. She saw a much clearer professional path in this type of work.
If you spend any time admiring Laura’s Instagram account, you’ll discover that she is also a jet-setter. Her love of travel started early and by happenstance because neither of her parents are big travelers.
She studied French in school and ended up traveling to France with a group in high school. That was just the beginning. In college, she traveled even more, staying at youth hostels and buying cheap international flights with 3 layovers. Today, she prioritizes convenience and comfort while traveling. No more long layovers and sleeping in airports.
She’s traveled to Asia, South America, Europe, The Middle East and is looking forward to a trip to Africa. Turkey was the first trip that her parents argued with her about. They didn’t want her traveling there because they worried about her safety. Ultimately, she went and it was a beautiful trip.
Given the choice of anyone in the world, whom would you want as a dinner guest?
My Grandma. She died when I was little. I’ve gone through a fair amount of her things and heard stories about her. So, I’ve pieced together her life, and it’s weird to see all those pieces without remembering who she was. She’s the only grandparent that I don’t have strong adult memories of.
Would you like to be famous?
Yes. More people need to be famous for better things. I’d like to be famous for something creative. OR building a real estate empire. Owning an island with a vacation village in the shape of an “L”.
Before making a telephone call, do you ever rehearse what you are going to say? Why?
No, unless I need to remember numbers. Even when I make a speech, I use bullet points. People sound better when they are candid.
What would constitute a “perfect” day for you?
Waking up in a new city that I’ve never been to. Spending the day exploring and eating a ton of amazing food. I like the feeling of being unsettled. The controlled chaos when I’m traveling. The only thing I’ll plan is the place we’ll stay and book a ticket. I like the pressure to figure things out on the fly.
When did you last sing to yourself?
I think everyday. Outside of work, to my fiancé (Thierry), to the cat, to myself. Any conversation can become a song.
If you were able to live to the age of 90 and retain either the mind or body of a 30-year-old for the last 60 years of your life, which would you want?
Body. I can still travel and eat better than if I have a 90 year old stomach. Plus, I wouldn’t care so much. Being able-bodied and senile sounds nice.
Do you have a secret hunch about how you’ll die?
I think it will be super traumatic like brain cancer or an airplane crash. I’ve been fortunate to not have experienced true hardship in life. I don’t have an “overcome” story, so I feel like I’ll suffer for it in death.
What do you and your partner have in common?
The desire to constantly be experiencing new things, our love for an urban lifestyle, the amount that we support and push each other. We’re constantly challenging each other to be better.
For what in your life do you feel most grateful?
Growing up comfortable, safe and in a loving family. I had a lot of security so I just got to be a kid.
If you could change anything about the way you were raised, what would it be?
I wish I would have been more exposed to the world. I didn’t know enough about other cultures, religions or food.
If you could wake up tomorrow having gained any one quality or ability, what would it be?
I’d like to be able to pick up languages easily.